Zoho Corporation Hiring Digital Marketing Analyst | Full-Time Opportunity in India Zoho Corporation, one of the world’s leading technology companies, is known for its suite of innovative business software and cloud-based solutions. With a strong presence in India and across the globe, Zoho empowers businesses to enhance productivity and performance through digital transformation. Currently, the company is inviting passionate and data-driven professionals to apply for the Digital Marketing Analyst role. This is a full-time opportunity for candidates interested in shaping their careers in marketing analytics, paid media, and SEO strategy
Zoho Corporation Hiring Digital Marketing Analyst Position Overview
As a Digital Marketing Analyst at Zoho Corporation, you will play a crucial role in planning, executing, and optimizing digital marketing campaigns that enhance brand visibility and drive customer engagement. This role demands analytical thinking, creativity, and a passion for data-driven marketing strategies. You will be responsible for managing paid campaigns, optimizing SEO strategies, and improving online performance metrics to achieve the company’s marketing goals.
Key Responsibilities
1. Manage Google AdWords Campaigns:
The primary responsibility involves handling Google Ads (PPC) campaigns, optimizing bids, analyzing ad performance, and ensuring a strong Return on Investment (ROI). You’ll track keyword performance, ad quality, and conversions while generating insightful reports for continuous improvement.
2. Develop and Refine Performance Metrics:
The analyst will create key performance indicators (KPIs) to evaluate marketing performance. Based on data insights, you’ll make recommendations to enhance campaign effectiveness and improve lead generation efforts.
3. Analyze Web Analytics Data:
A critical part of the role involves understanding web analytics and using data to make informed marketing decisions. You’ll work with tools like Google Analytics, Zoho Analytics, and other platforms to generate detailed reports that guide strategic planning.
4. Integrate SEM and SEO Strategies:
You will be responsible for managing Search Engine Marketing (SEM) campaigns, combining both Paid Search (PPC) and Search Engine Optimization (SEO) initiatives. The role involves creating seamless integration between paid and organic campaigns to maximize visibility and drive qualified traffic.
5. Social Media and Non-Paid Mediums:
You will also handle campaigns across social media platforms, including LinkedIn, Facebook, and Instagram, balancing paid and organic efforts to strengthen Zoho’s digital footprint.
6. Optimize and Report on SEO Performance:
This position includes managing SEO activities for specific Zoho products. You’ll work on keyword research, on-page optimization, link-building strategies, and periodic reporting to track organic growth.
Required Skills and Competencies
Strong analytical and problem-solving skills.
Proficiency in Google Ads, Google Analytics, and SEO tools (e.g., SEMrush, Ahrefs, or Moz).
Understanding of SEM and PPC campaigns.
Familiarity with social media advertising platforms.
Ability to interpret data and make actionable recommendations.
Excellent communication and reporting abilities.
Detail-oriented with a passion for digital marketing innovation.
Location and Employment Type
- Country: India
- Industry: Technology
- Job Type: Full-Time
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